The Creative Brief

Chromolithography is a method for making multi-color prints. This type of color printing stemmed from the process of lithography, and it includes all types of lithography that are printed in color. Package design chromolithographed on tin for food and tobacco produces used bright flat colors, elaborate lettering, and iconic images to create an emblematic presence for the product.

Lithographers sought to find a way to print on flat surfaces with the use of chemicals instead of relief or intaglio printing. Chromolithography became the most successful of several methods of color printing developed by the 19th century; and mostly relied on using several woodblocks with the colors. Hand coloring also remained important; boy is colored elements of the official British Ordnance Survey maps by hand until 1875.

I believe that the client is both men and women (any age). I see them shopping in the grocery store buying food. They see this bright flat colors product and they wonder what it use is for? On the other hand, what it may taste like? They are curious about the color or shape of the product.
The message of Chromolithography is a way to get you to buy (or try) this. In a way Chromolithography is like advertisements with images... relied heavily on an initial black print was not always a lithograph.

I believe the strategy of this product is a little crazy and old fashion.

http://arh346.blogspot.com/2007/09/package-designs-chromolithographed-on.html