Creative Brief #2

Brief 2: Modernist Era

1. Identification?
Alexey Brodovitch is a Russian-born photographer, designer, and instructor who are most famous for his art direction of fashion magazine. This image above is the one Brodovitch created for Herbert’s Bazaar magazine cover for June 1951.

2. What are the project and the problem?
We are viewing the cover for Herbert’s Bazaar magazine... for JUNE 1951. This cover has some flat colors that almost blend in the background. In addition, there is little detail on the face and butterfly.

3. Who is the client?
Alexey Brodovitch is a Russian-born photographer, designer, and instructor who are most famous for his art direction of fashion magazine.

4. Who is the intended audience?
Women’s (young and old)

5. What is the core message?
The message on this magazine is how to make you better looking with fashion and cosmetics. Also something to read for entertainment at an doctor’s office or at a hair appointment.

6. What is the hoped-for outcome?
Alexey Brodovitch wanted to make a great magazine cover that would get young and old women's attention... so that they would but this magazine and how to make themselves look better with new fashion and cosmetics. In addition, the company wants to keep growing, so they wanted to get your attention with these front covers. And they want to you to buy and keep buying their Bazaar magazines.

7. What is the graphic strategy?
Brodovitch artwork is quite interesting and very simple. He uses some flat colors that almost blend in the background. However, there is little detail on the face and butterfly. Also, this front cover above show this lady with a butterfly in front of her face. If I didn't know what kind of magazine this was, i would wonder what in the world is this? At first glance, I see a lady & a butterfly. However, has i studying this cover closely, it almost reminds me of a mask. Now I get it... mask, hiding behind the butterfly... wearing now makeup. However, according to our book this magazine cover says -- "Brodovitch often used repetition as a design, as with the round forms on the butterfly wing and the eye of the model."