8/12/2011
6/30/2011
Design History - Week 9
Paula Scher's Swatch Ad appropriates Herbert Matter's well-known 1934 Swiss travel poster as its source. The statement had an enormous impact among graphic designers. The notion is that nothing original can be made (that has not been made already). In addition, he copies it and change it a little... he put in his only little touch. In some ways there are very similar, unless you look closely. The faces are different, the type is different color, and the post itself is a different color. As I was doing my research I came around lots of designer that have copy other designer’s ideas and change them around (and mark them as there only design… it’s funny how these people can just away with these and not get caught. I always remember my high school & college teacher telling us not to copy other people’s answers or design. In addition, here we are learning about Paula Scher's Swatch Ad vs. Herbert Matter's well-known 1934 Swiss travel poster.
All I have to say is INTERESTING!! :)
6/29/2011
Creative brief #3
1. Identification? Symbols Signs - they are every where and there very important for us to know.
2. What are the project and the problem?
The project is the symbols of these signs, to understand what you want and where you need to go. The problem might be that you don't really need to understand the language, but you need the to know the knowledge of these signs.
3. Who is the client?
Roger Cook and Don Shanosky signage symbols system for the U.S. Department of Transportation in 1974. And today these symbol signs are still used all over the world... on train station, air ports, subways, malls and more.
4. Who is the intended audience?
Everyone (Men, Women, children and when pets).
5. What is the core message?
A symbol is something such as a particular mark that represents some piece of information. For example, a red octagon may be a symbol for "STOP". On a map, a picture of a table might represent a campsite. Numerals are symbols for numbers. All language consists of symbols. These graphic are very simple, easy and understandable when in a different language.
6. What is the hoped-for outcome?
To get people to understand these symbols, when if they are in a different language.
7. What is the graphic strategy?
Symbols Signs - they are every where and there very important for us to know. These graphic are very simple, easy and understandable (when in a different language).
6/26/2011
Design History (week 8)
This movie was a powerful new film all about advertising and inspiration. George Lois, Mary Wells, Dan Wieden, and others featured in "ART & COPY", were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," and other campaigns. They came up with these catchy logos, and words to grab our attention... And the attention of many other million people in our world today. Ad's today are everywhere, on newpapers, TV, billboards, clothes, and more. We can't go onestep without seeing an Ad's for food, clothes, and even businesses. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
This was an very interesting piece of film. Yes, a little boring at first, but it gets your attention. This movie was showing us ways about advertising. I know how hard it is to get your business out in the world today. Everyone is differnt and every business is different. For example: I have a photogaphy business and my friends also have a photogaphy business. But what makes us different is our packagaing, prices and differnt style of photogaphy. (Like I said before... Everyone is differnt and every business is different.
6/17/2011
week 7 - design history blog
Jean Carlu artwork is very interesting. When I saw this artwork, I saw manufacturing, factories, labor, hard work, and men. My guess was this was 1960's... but as I did my research, I found out that this was during World War 2 (around the 1940's). I really like the colors of this artwork. Not to bright and good use of gradient. This artwork does not show the hard too well... but with the gradient, colors and shape... it puts your artwork together.
In that period, he designed his first poster in art deco style. According to our book (Megg's History of Graphic Design)... Jean Carlu, poster for the office of Emergency management, 1941. Visual and verbal elements are in separable interlocked into an intense symbol of productively and labor.
According to the Internet... Jean Carlu was a French graphic designer, specialized in posters. He made posters during World War II to promote an increase in American production. In 1941, he received an award for the New York Art Directors Club for his poster, “America’s Answer!”
This is where I found the picture above. (http://www.designrelated.com/inspiration/view/Karen/entry/1778/jean-carlu)
6/07/2011
Design History (week6)
According to our book “Meggs History of Graphic Design”, El Lissitzky who made the “Beat the White with the Red Wedge” in 1919. The Bolshevik army emblem a red wedge slashes diagonally into a white sphere signifying A. F. Kerensky’s white forces. The slogan four words were placed to reinforce the dynamic movement.
This image got my attention because of the geometric shapes, colors of black, red, and angels. This piece of art is very interesting… how the triangle (Wedge) is breaking into the circle. People may see this in many ways, according to our book it is a war going on. However, I also see it as people break free for freedom.
6/02/2011
Creative Brief #2
Brief 2: Modernist Era
1. Identification?
Alexey Brodovitch is a Russian-born photographer, designer, and instructor who are most famous for his art direction of fashion magazine. This image above is the one Brodovitch created for Herbert’s Bazaar magazine cover for June 1951.
2. What are the project and the problem?
We are viewing the cover for Herbert’s Bazaar magazine... for JUNE 1951. This cover has some flat colors that almost blend in the background. In addition, there is little detail on the face and butterfly.
3. Who is the client?
Alexey Brodovitch is a Russian-born photographer, designer, and instructor who are most famous for his art direction of fashion magazine.
4. Who is the intended audience?
Women’s (young and old)
5. What is the core message?
The message on this magazine is how to make you better looking with fashion and cosmetics. Also something to read for entertainment at an doctor’s office or at a hair appointment.
6. What is the hoped-for outcome?
Alexey Brodovitch wanted to make a great magazine cover that would get young and old women's attention... so that they would but this magazine and how to make themselves look better with new fashion and cosmetics. In addition, the company wants to keep growing, so they wanted to get your attention with these front covers. And they want to you to buy and keep buying their Bazaar magazines.
7. What is the graphic strategy?
Brodovitch artwork is quite interesting and very simple. He uses some flat colors that almost blend in the background. However, there is little detail on the face and butterfly. Also, this front cover above show this lady with a butterfly in front of her face. If I didn't know what kind of magazine this was, i would wonder what in the world is this? At first glance, I see a lady & a butterfly. However, has i studying this cover closely, it almost reminds me of a mask. Now I get it... mask, hiding behind the butterfly... wearing now makeup. However, according to our book this magazine cover says -- "Brodovitch often used repetition as a design, as with the round forms on the butterfly wing and the eye of the model."